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Networks & franchises6 min read

Rolling out loyalty across a network or franchise: the complete checklist (and why it fits in a week)

Pilot, shared or per-site design, thresholds, internal communication: the step-by-step method for launching a loyalty programme across dozens of points of sale without involving the IT department.

Here is the method we apply with networks, chains and franchises. It comes down to four steps, and the technical part is the shortest.

1. The pilot (1 to 2 sites, one month)

Pick one or two representative points of sale. They receive their tag and place it at the till: the pilot starts the same day. Four figures are measured: customers enrolled, repeat visits, Google reviews generated, rewards redeemed. One month is enough to see a clear trend, because the mechanism plays out at every visit to the till, so the data builds up quickly.

2. The network decisions

  • Design: one shared identity across the whole brand, or customisation per site (colours, logo, typography)? Both are possible, and can be changed later.
  • Terms: reward thresholds, points expiry, minimum time between two points, reward for the Google review. Decided centrally, applied everywhere, adjustable site by site.
  • Communication: who controls the SMS campaigns: head office, the sites, or both?

3. The rollout

One site rolled out = one tag placed. No till integration, no technical intervention, no training. For an entire network, the rollout is a logistics operation (sending the tags), not an IT project. That is why it is counted in days.

On the internal communication side, one message to site managers is enough: "place the stand near the till". There is literally nothing else to learn. Teams do not award points, validate nothing, and answer no technical questions.

4. Management

The central dashboard shows every site: visits, active customers, Google reviews, rewards. Differences between shops become visible and actionable, and the best practices of the site that over-performs spread to the rest of the network.

The cost, straight out

€35 a month per point of sale for networks (against €55 for an independent), no commitment. No set-up fee, no cost per transaction, no software licence. The risk of trying is close to nil: that is precisely what makes the pilot an easy decision.

The author

Badr El Moujtahid is the founder of Lecy and runs NFGO SAS, its publisher. Before Lecy, years at Cartier (Richemont group), in supply chain and digital transformation. Read more.

325 words · published on 28 April 2026

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