Networks & franchises. 3 articles on this topic.
Lecy articles on “Networks & franchises”: NFC-tag loyalty for local shops and networks, with the facts to back it up.
The whole blog03Networks & franchises
Articles
Your loyalty budget, in real time: points given, gifts paid for
A loyalty programme costs what its rewards cost, and it earns what the customers it keeps earn: retaining 5% more customers can nearly double the profits of a service business. Lecy measures both sides in real time, per site, without reading the till. What you track, what you compare, what you adjust.
6 min read
The network cockpit: every point of sale in real time
For a network or a franchise, Lecy is a single account, a dashboard per site, visits that are measured rather than declared, and cheating that is nearly impossible. One programme and one brand design, defined once. Deployment: one tag per shop.
6 min read
Rolling out loyalty across a network or franchise: the complete checklist (and why it fits in a week)
Pilot, shared or per-site design, thresholds, internal communication: the step-by-step method for launching a loyalty programme across dozens of points of sale without involving the IT department.
6 min read