The simplest loyalty
The customer of every season, recognised at the till
One tap while paying, no email or form; the text-message promo code also works on your online shop.
Learn moreLoyalty programme for fashion boutiques and clothing stores
The customer who comes back every season is often a stranger at the till. The tag recognises her without asking for anything.
- 0 app
- 0 card
- 0 typing
- 0 staff action
- 0 integration
- No commitment
In short
Lecy is a loyalty programme for fashion boutiques and clothing stores that works with a dynamic NFC tag placed at the till: the customer holds up her phone while paying and the visit is counted, with no card, no app and without asking for her email.
- 2 secondswhile the customer puts her card away
- No email asked forthe customer stays anonymous if she wishes
- Promo code by textusable in store and on your online shop
- From €35 excl. VAT / monthper boutique, tag included, no commitment
What you get
What Lecy brings to your boutiqueLoyalty, customer listening, Google reviews and AI visibility: one tag on the counter.
Customer listening
Fitting room, welcome, alterations: you know what to improve
After her point, the customer says how it went; that feedback reaches your back-office privately.
Learn moreGoogle reviews
Google reviews from real customers
Every review left from the point page follows a proven visit to the shop, in one tap.
Learn moreAI visibility (AEO)
The boutique AI assistants recommend
Lecy shows you what ChatGPT, Gemini, Perplexity and Claude answer when people look for a boutique, and prepares what it takes to be in it.
Learn moreYour trade
Built for your boutique
The moment you ask for an email
In clothing retail the habit is well known: at the till, staff ask for an email or a number “for the loyalty card”.
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The customer is in a hurry, wary of the messages that will follow, and often says no. Those who agree receive campaigns they did not really choose.
The result: an incomplete customer base, and loyal customers the shop cannot recognise.
One gesture at the till, and the customer stays free
The Lecy dynamic NFC tag sits next to the payment terminal.
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The customer holds her phone to it as she puts her bank card away, and the visit is counted. At every tap the chip produces a unique, encrypted, single-use token: a copied or shared link earns nothing.
She stays anonymous by default. She only leaves her number if she wants your new arrivals or a promo code, and that code also works on your online shop: the boutique becomes a door to your website.
Google reviews and AI assistants
Right after the point, the customer can say how it went: that feedback reaches your back-office privately, and you know what to improve, a fitting room, an alteration delay, a welcome.
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She can also leave a Google review in one tap, right after paying.
Recent reviews tied to a real visit weigh on the Google listing and on what AI assistants answer when asked for a boutique in your city.
Straight talk
What we tell you anyway
In fashion the basket varies: an accessory one day, a coat the next month. Lecy rewards the visit, not the amount, which stays fair to the customer who comes back often. For a large purchase, your team adds points to the last customer with one touch on the screen, and the addition is logged.
If your customers only come once or twice a year, a visit-based programme will have less effect. Lecy gives the most where visits repeat.
Pricing
What Lecy costs for your boutiqueNo commitment. The dynamic NFC tag is included.
Loyalty
€35excl. VAT/month
The tag, the points, the rewards.
Complete
€55excl. VAT/month
Loyalty, feedback, Google reviews, news.
AI Visibility
+€44excl. VAT/month, on top of Complete
Launch price, guaranteed
What the AIs say about you, and what to do.
Networks and franchises
On quoteper site and per month, decreasing with the number of outlets
Complete at every shop, network cockpit included.
- No commitment
- Cancel anytime
- Yearly: two months free
Frequently asked questions
Does Lecy replace my brand’s loyalty card?
No, it complements it. Your current programme carries on for the customers who join it; Lecy covers those who refuse to leave their email at the till or to download an app.
Does the promo code work on my e-commerce site?
Yes, if you choose unlocking by text-message promo code: the customer receives a code you create, usable in store as well as on your online shop or marketplace.
Does a customer buying a coat earn more than one buying an accessory?
Not by default: one visit is worth one point, whatever the basket. For a large purchase, your team adds points to the last customer with one touch, and the addition is logged in the back-office.
How do I track several boutiques of the same brand?
One account groups all your boutiques, with a dashboard per address: visits, active customers, rewards, feelings. The programme and the design are set once for the brand.
Read next
One tap, one point
Place the tag, the rest follows
Dynamic NFC tag delivered within 3 days. No commitment, cancel at any time.
