Lecy is a loyalty tool, not a review collector. Google reviews are one brick among others there, obtained in a precise way: on the page they open after their point, the customer can leave a Google review in one tap, right after being served. On the same page, they can say how it went; that feedback reaches the shopkeeper in private, in the back office, to help them improve. Here is why the moment matters, how the mechanism works, and what it produces.
The sign that begs, and why it does not work
Most shops ask for reviews with a sign at the till or a QR code on the table: "Leave us a review!". The message is aimed at everyone, at no moment in particular, and it asks for an effort: take out the phone, find the profile, log in, write. The customer who has just been well served walks past without seeing it; the one who thinks of it will do it "later", which is to say never. As for the team, they do not dare to ask, because begging for a review while handing back the change is awkward for everyone. The result: few reviews, at irregular dates. The problem is not asking, it is asking at the wrong moment, and in the wrong way.
The right moment
Lecy has something the sign does not: a page the customer opens themselves, just after holding their phone to the tag. They have just been served, their point has just been added, the phone is in their hand and the shop's profile is one tap away. It is the moment when nobody on the team dares to ask for a review, and the one when the customer most feels like saying it. Lecy changes nothing about the review itself; it changes the moment of the request, and it removes the sign at the till and the ask by the staff.
Feedback, in private
On the same page, after their point, the customer can say how it went. The question is simple, they answer with one gesture. That feedback reaches the shopkeeper in private, in the back office, with the context of the visit: it is a tool to improve. The shopkeeper learns what pleased and what did not, often a detail they can fix the same day, a waiting time, a dish, a welcome, and they know it without having had to ask.
A review that was asked for, not bought
Lecy writes no review, buys none and moderates none. The customer writes what they want, on Google, under their own name, or nothing. What changes compared with the sign is the moment of the request, and the fact that nobody has to make it. The shopkeeper did nothing more than place a tag; the team asked nobody for anything. We do not talk about "authentic" or "guaranteed" reviews, that would not be honest; we talk about reviews asked at the right moment.
What it produces
A Paris lunchtime restaurant equipped with Lecy earned 60 Google reviews in four months, while building loyalty with 350 customers, without a single waiter asking anyone for a review. That flow of recent, regular reviews is what Google looks at to rank a profile in local results, and what AI assistants rely on when asked for "a good restaurant nearby". Customers, for their part, read almost all of them: 96% of consumers consult a local business's online reviews, and 84% go through Google to find them (BrightLocal, 2025). Loyalty brings the customer back; reviews bring the next ones in.
Reply to every review, without spending your evenings on it
A review calls for a reply: 93% of consumers expect one, and 63% expect it within a week at most (BrightLocal, 2025). For a shopkeeper on their own, or a network of fifty shops, it is one more task, often put off. With the AI Visibility module, Lecy prepares a draft reply in your tone for every review, to paste in one gesture: the customer who took the time to write gets a reply, the profile shows a business that listens, and the team spent only a few seconds. It is the logical continuation of the right moment: ask when the customer has just been served, then thank in time.
Frequently asked questions
Does Lecy buy or filter reviews?
Lecy writes no review, buys none and moderates none. The customer writes what they want, on Google, under their own name, or nothing. What Lecy changes is the moment of the request: it removes the sign at the till and the ask by the staff, and offers the review on the page the customer has just opened.
Do I need a particular plan?
Private feedback and the one-tap Google review are part of the Complete plan, at €55 a month. The details are on the pricing page.
What does the shopkeeper do with the feedback?
They read it in their back office, with the context of the visit, and use it to improve: a dish, a waiting time, a welcome. That is what the feedback is for.
Source: BrightLocal, Local Consumer Review Survey 2025. Next article: the network cockpit, every point of sale in real time. On Google's logic, see also why your business profile decides your footfall.