Lecy is a loyalty tool, not a review collector. Google reviews are one brick among others there, obtained in a precise way: the customer is first invited to say how it went, at a moment when they are satisfied. Mixed feedback stays private, in the shopkeeper's back office, and is never published. Positive feedback becomes an invitation to post a review on Google, rewarded with a bonus point. Here is why the moment matters, how the mechanism works, and what it produces.
The sign that begs, and why it does not work
Most shops ask for reviews with a sign at the till or a QR code on the table: "Leave us a review!". The message is aimed at everyone, at the same moment, without knowing whether the visit went well. Happy customers ignore it, because they are asked for an effort for no reason; unhappy customers, on the other hand, have a reason. The result: few reviews, and not the best ones. The problem is not asking, it is asking at the wrong moment, the wrong person.
The right moment
Lecy knows something the sign does not: where the customer is in their programme. Feedback is asked on the page they open after their point, at two chosen moments. The first, when they check how many visits are left before unlocking their gift: they are looking forward to a reward, they are well disposed. The second, just after getting their reward, if they have not left a review yet: they have just received something, it is the most natural moment to say thank you. In both cases, the question lands when the customer is satisfied, not at random.
Feedback first
The question is simple: how did it go? The customer answers with one gesture. If the feedback is mixed or negative, it is passed on to the shopkeeper, in their back office, and it stops there: nothing is published, on Google or anywhere else. The shopkeeper learns what went wrong, often a detail they can fix the same day, and a customer who might have written a one-star review has been heard first. If the feedback is positive, the customer is invited to say so on Google, and their review earns them a bonus point in the shop's programme.
A review that was earned, not bought
The bonus point rewards the act of leaving a review, not its content: the customer writes what they want, on Google, under their own name. What changes compared with the sign is the sorting upstream: only customers who have just said they were happy are pointed towards Google. The shopkeeper did nothing more than place a tag; the team asked nobody for anything. We do not talk about "authentic" or "guaranteed" reviews, that would not be honest; we talk about reviews asked at the right moment, from the right person.
What it produces
A Paris lunchtime restaurant equipped with Lecy earned 60 Google reviews in four months, while building loyalty with 350 customers, without a single waiter asking anyone for a review. That flow of recent, regular reviews is what Google looks at to rank a profile in local results, and what AI assistants rely on when asked for "a good restaurant nearby". Customers, for their part, read almost all of them: 96% of consumers consult a local business's online reviews, and 84% go through Google to find them (BrightLocal, 2025). Loyalty brings the customer back; reviews bring the next ones in.
Reply to every review, without spending your evenings on it
A review calls for a reply: 93% of consumers expect one, and 63% expect it within a week at most (BrightLocal, 2025). For a shopkeeper on their own, or a network of fifty shops, it is one more task, often put off. With the Pro plan, Lecy replies automatically to the Google reviews of every point of sale: the customer who took the time to write gets a reply, the profile shows a business that listens, and the team did nothing. It is the logical continuation of feedback first: ask at the right moment, then thank in time.
Frequently asked questions
Are negative reviews hidden?
No: a customer remains free to write what they want on Google. Lecy simply does not push people who have just expressed mixed feedback towards it; it passes that feedback to the shopkeeper, privately, so they can act.
Do I need a particular plan?
Private feedback and rewarded Google reviews are part of the Pro plan, at €55 a month. The details are on the pricing page.
What does the shopkeeper do with mixed feedback?
They read it in their back office, with the context of the visit, and they put it right: a dish, a waiting time, a welcome. It is the loop that protects the rating.
Source: BrightLocal, Local Consumer Review Survey 2025. Next article: the network cockpit, every point of sale in real time. On Google's logic, see also why your business profile decides your footfall.