The simplest loyalty
The Friday customer, recognised without an email
One tap while paying, the visit is counted; they stay anonymous if they wish.
Learn moreLoyalty programme for wine shops and delis, without a card
The Friday evening customer, the one who comes for advice and leaves with two bottles: that is who you want to recognise, without asking for an email address.
- 0 app
- 0 card
- 0 typing
- 0 staff action
- 0 integration
- No commitment
In short
Lecy is a loyalty programme for wine shops and delis that works with a dynamic NFC tag placed at the till: the customer holds up their phone while paying and the visit is counted, with no stamp card, no app and no integration with your till.
- 2 secondsfor the customer to get their point, while paying
- No cardnothing to print, stamp or lose
- No data requiredthe customer stays anonymous unless they want your news
- From €35 excl. VAT / monthper shop, tag included, no commitment
What you get
What Lecy brings to your wine shopLoyalty, customer listening, Google reviews and AI visibility: one tag on the counter.
Customer listening
The advice that missed, you hear about it
After their point, the customer says how it went; that feedback lands privately in your back-office.
Learn moreGoogle reviews
Your regulars’ reviews, on Google
Right after the visit, the customer can leave a Google review in one tap: asked at the right moment, with no sign begging for it.
Learn moreAI visibility (AEO)
The wine shop ChatGPT recommends
Lecy shows you what ChatGPT, Gemini, Perplexity and Claude answer when people look for a wine shop, and prepares what it takes to be in it.
Learn moreYour trade
Built for your wine shop
A loyal customer you do not know
In a wine shop or a deli, loyalty rests on the relationship: last week’s advice, the pairing that worked, the producer you introduced.
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At the till, though, that customer stays anonymous. A customer file asks for a name, an email or a number, and many people decline.
The stamp card ends up in a drawer. So you do not know how many customers come back, how often, or which ones you have lost.
A tag on the counter, nothing to fill in
The Lecy dynamic NFC tag sits next to the payment terminal.
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The customer holds their phone to it, the gesture they have just made to pay, and the visit is counted. At every tap the chip produces a unique, encrypted, single-use token: the point proves the customer was in the shop.
They stay anonymous if they wish. They only leave a number if they want to hear about a new arrival or a tasting, with consent that is never pre-ticked.
A reward that suits you
The reward is free text that you set in two minutes: a discount on the next purchase, an accessory, a deli product, a seat at the next tasting.
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The threshold too: five, eight or ten visits.
The page that opens on the tap shows your news: Thursday’s tasting evening, the new estate on the shelves, the year-end gift boxes.
Google reviews, at the right moment
Right after the point, the customer can say how it went: that feedback reaches your back-office privately.
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They can also leave a Google review in one tap, right after being served: a review asked at the right moment, with no sign begging for it.
Recent reviews tied to a real visit: that is what Google and AI assistants read when someone asks them for a good wine shop nearby.
Straight talk
What we tell you anyway
Lecy counts visits, not amounts. If your basket ranges from an everyday bottle to a case of fine wine, a visit is still a visit. For an exceptional purchase, your team adds points to the last customer with one touch on the screen, and the addition is logged.
Pricing
What Lecy costs for your wine shopNo commitment. The dynamic NFC tag is included.
Loyalty
€35excl. VAT/month
The tag, the points, the rewards.
Complete
€55excl. VAT/month
Loyalty, feedback, Google reviews, news.
AI Visibility
+€44excl. VAT/month, on top of Complete
Launch price, guaranteed
What the AIs say about you, and what to do.
Networks and franchises
On quoteper site and per month, decreasing with the number of outlets
Complete at every shop, network cockpit included.
- No commitment
- Cancel anytime
- Yearly: two months free
Frequently asked questions
Can I announce my tastings to loyal customers?
Yes. The page that opens on the tap shows your news: a tasting, a new arrival, a fair. Customers who chose to leave their number can also receive a text message. No message goes to a customer who did not ask for it.
Can a large order earn more than one point in a wine shop?
The standard remains one visit, one point, with no action from the team. For an exception, such as a holiday order, your team adds points to the last customer with one touch on the screen, and the addition stays logged in the back-office.
Does Lecy work with my wine shop’s till software?
Lecy does not plug into any till software or payment terminal: it works with any till, and even without one. Nothing to install, nothing to ask your software vendor.
I run several wine shops: are the points shared?
You decide. One account groups your addresses, with tracking shop by shop (visits, active customers, rewards, feelings), and points can be shared across all your shops or kept per shop.
Read next
One tap, one point
Place the tag, the rest follows
Dynamic NFC tag delivered within 3 days. No commitment, cancel at any time.
