CommunicationNews · Offers · Text and email on request
Reach your customers at the right moment.
With Lecy, your news and offers appear on the page the customer opens at every visit, in your colours. If they left you their number or email, they also go out by text and email, never without their consent.
Talk to your customers at the till.And by text or email, if they want.
MCMaison CroquanteNantes Bouffay+1 point
5/ 8 visits3 more visits until your free cookie
Our news
NewNew autumn menuPistachio, hazelnut, pecan: three new cookies.
18:00
FridayTasting eveningFrom 6 pm, place du Bouffay.
Follow us
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News
Your news, where your customers already look.
On the page they open at every visit, in your colours
New menu, opening hours, event: what matters this week
Your social media and online shop, one tap away
Announcements · Maison Croquante
Title
New autumn menu
Description
Pistachio, hazelnut, pecan: three new cookies to taste this week.66/130
Apply to shops
All✓ Nantes Bouffay✓ Lyon BellecourLille Centre
Imageautumn.jpg
SchedulePublish
Preview · tap page
New autumn menuPistachio, hazelnut, pecan: three new cookies to taste this week.
✓ Live at the next visit to the till
02
Announcements
Write once, in one minute.
A title, three lines, a picture
All your shops, or the ones you choose
Live at the next visit to the till
MCMaisonCroqText · today 17:02
Maison Croquante: tasting evening on Friday from 6 pm, place du Bouffay. Your pistachio cookie is waiting.
Code AUTUMN, in store and online until Sunday. Reply STOP to receive nothing more.
Who gets this text
Those who askedTheir number, left at the till for this
Nantes BouffayThis shop’s customers only
STOPOpt out in one word, at any time
03
Text
Texts, for those who asked for them.
Your offers and events, on their phone
Only to customers who left their number for it
STOP in one word, at any time
Search
Inbox
Maison Croquante08:30The September letter
Book clubyesterdaySee you Thursday
InsuranceMonYour certificate
MCMaison Croquanteto me08:30
Maison Croquante
Back to school, the tasty wayThree new cookies on the menu, and a tasting evening on Friday, place du Bouffay.See the new menu
You receive this email because you asked for it at the till. Unsubscribe
04
Email
Email, for those who like to read you.
Your monthly letter, in your colours
Only to customers who left their email for it
An unsubscribe link in every send
✓ Thank you! +1 point
Get our news?
Only if you want to. Stop whenever you like.
By text
06 12 •• •• 48
By email
Done
Box never pre-ticked · STOP in one word
Who gets what
All your customersYour news, on the tap pageTap page
Those who said yes to textsYour offers and eventsText
Those who said yes to emailYour monthly letterEmail
The others receive nothing: they chose so.
05
Consent
A box never pre-ticked.
Anonymous by default: points, rewards and reviews without leaving anything
The customer chooses: text, email, or nothing
No message goes out without their consent
Reward code · from the counter to the website
1At the till
8/ 8
Reward unlockedBox of 4 cookies
2By text
MaisonCroq
Your box is waiting: code CRQ-7F3A, in store or on our website.
3Online
Basket
Box of 4 cookies€12.00
✓ CRQ-7F3A applied−€12.00
Total€0.00
Order
06
Online shop
From the counter to your online shop.
The reward arrives as a code by text
The code also works on your e-shop or marketplace
A real reason to go from the shop to the website
Network announcements · Maison Croquante
Each shop can publish its own announcements
AnnouncementWhereChannelsStatus
Head officeNew autumn menuWhole network · 14 shopsTapTextEmailLive
ShopTasting evening on FridayNantes BouffayTapTextLive
ShopOpen from 8 am this summerLyon Bellecour, Lille CentreTapScheduled
ShopSunday brunchParis MaraisTapEmailDraft
Tap: tap page, for everyone · Text and email: for those who asked
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Network
Head office writes for all, each shop for its customers.
One announcement for the whole network, at once
Local announcements, shop by shop
You stay in control of what goes out, and where
Illustrative screens: fictional brand, shops, codes and messages.
Written once. Read at the till, by text, by email.Written once.Readat the till.by text.by email.online.
Every customer sees your news on the page they open at every visit. Those who left you their number or email also get it at home. The others receive nothing: they chose so.
They read what they asked for, from those they trust. Three studies.
Consumer Privacy Survey · 2024
75% of consumers will not buy from an organisation they don’t trust with their data.
CICisco, Consumer Privacy Survey 2024, more than 2,600 consumers in 12 countriesRead the study ↗
75%won’t buy without trust in how their data is used
49%of 25 to 34-year-olds have already left a company over it
67%have reviewed their privacy settings
Loyalty Report · 2023
An American consumer belongs to 17.9 loyalty programmes on average, and actively uses only about half of them.
BOBond, The Loyalty Report 2023, US consumers, via eMarketerRead the study ↗
17.9loyalty programmes per consumer, 14.8 in 2019
1 in 2only is really used
Reichheld and Sasser · 1990
Keeping 5% more customers can almost double the profits of a service company.
HBReichheld and Sasser, “Zero Defections: Quality Comes to Services”, Harvard Business Review, 1990Read the study ↗
+5%more customers kept
×2almost, for a service company’s profits
Marketing that forces no one.
The customer chooses what they receive. You keep what they entrust to you.
No message without consent
Texts and emails only go to customers who asked for them. The others see your news at the till, that is all.
Get our news?By textBy email
A box never pre-ticked
The customer ticks it themselves, if they want. Points, rewards and reviews stay possible without leaving anything.
Opt out in one word
STOP by text, a link in every email, at any time.
Your contacts stay yours
The numbers and emails entrusted serve your programme. Lecy does not sell them and uses them for nothing else.
Frequently asked questions
Can I send notifications?
Yes, from the browser, to customers who accept them, and by text or email to those who asked for your news. No app to install, and never a forced message.
Can I email my customers?
Yes, those who left you their email to receive your news. The others see your news on the page they open at every visit, without receiving anything at home.
How does a customer sign up for texts and emails?
From the page they open after their point, if they wish: they leave their number or email and tick the box themselves, which is never pre-ticked. They can opt out at any time.
Who writes the messages?
You do, in the back office, in a few lines. For a network, head office can write for every shop or let each point of sale write its own.
Is my customers’ data mine?
Yes. The numbers and emails your customers give you are yours, for your programme. Lecy does not sell them and does not use them for anything else.
The second layer of Lecy: a direct channel to your loyal customers. News, promotions, new products, social media, pushed in a few clicks to the customers who chose to follow you.
The reward SMS is not just a gift: it is a channel. How a network uses Lecy promo codes to turn the physical footfall of its sites into an audience for its online marketplace.
The older solutions had to collect your data to identify you, then turned that collection into their real product. Loyalty became marketing in disguise. Lecy separates the two: build loyalty first, communicate only if the customer asks for it.
