CommunicationNews · Offers · Text and email on request

Reach your customers at the right moment.

Your offers appear on the page the customer opens at every visit. Text and email: only with their consent.

At every visit, and on request

News
Offers
Social media
Online shop
Text
Email

In short

With Lecy, your news and offers appear on the page the customer opens at every visit, in your colours. If they left you their number or email, they also go out by text and email, never without their consent.

Written once, received in the right place

What you announce

New autumn menu
Tasting evening on Friday
The September letter
Reward unlocked at the till
Summer hours: open from 8 am

Lecy, in your colours

You write once

Where it lands

On the tap pageFor all
Text to those who said yesOpt-in
Email to those who said yesOpt-in
Text code, valid onlineSent
Browser notificationIf accepted

The chalkboard

Your chalkboard talks to the pavement. Lecy puts it in their pocket.

A chalkboard reaches whoever walks past, for as long as they walk past. With Lecy, the same announcement shows on the page your customers open at every visit, and goes out by SMS or email to those who asked for it. Never without their consent.

Talk to your customers at the till.And by text or email, if they want.

Maison CroquanteNantes Bouffay+1 point

5/ 8 visits3 more visits until your free cookie

Our news

NewNew autumn menuPistachio, hazelnut, pecan: three new cookies.

FridayTasting eveningFrom 6 pm, place du Bouffay.

InstagramTikTokOnline shop

Your news, where your customers already look.

On the page they open at every visit, in your colours
New menu, opening hours, event: what matters this week
Your social media and online shop, one tap away

Announcements · Maison Croquante

Title

New autumn menu

Description

Pistachio, hazelnut, pecan: three new cookies to taste this week.66/130

Apply to shops

All✓ Nantes Bouffay✓ Lyon BellecourLille Centre

Imageautumn.jpg

SchedulePublish

Preview · tap page

New autumn menuPistachio, hazelnut, pecan: three new cookies to taste this week.

✓ Live at the next visit to the till

Write once, in one minute.

A title, three lines, a picture
All your shops, or the ones you choose
Live at the next visit to the till

MaisonCroqText · today 17:02

Maison Croquante: tasting evening on Friday from 6 pm, place du Bouffay. Your pistachio cookie is waiting.

Code AUTUMN, in store and online until Sunday. Reply STOP to receive nothing more.

Who gets this text

Those who askedTheir number, left at the till for this

Nantes BouffayThis shop’s customers only

STOPOpt out in one word, at any time

Texts, for those who asked for them.

Your offers and events, on their phone
Only to customers who left their number for it
STOP in one word, at any time

Inbox

Maison Croquante08:30The September letter

Book clubyesterdaySee you Thursday

InsuranceMonYour certificate

Maison Croquanteto me08:30

Maison Croquante

Back to school, the tasty wayThree new cookies on the menu, and a tasting evening on Friday, place du Bouffay.See the new menu

You receive this email because you asked for it at the till. Unsubscribe

Email, for those who like to read you.

Your monthly letter, in your colours
Only to customers who left their email for it
An unsubscribe link in every send

✓ Thank you! +1 point

Get our news?

Only if you want to. Stop whenever you like.

By text

06 12 •• •• 48

By email

Done

Box never pre-ticked · STOP in one word

Who gets what

All your customersYour news, on the tap pageTap page

Those who said yes to textsYour offers and eventsText

Those who said yes to emailYour monthly letterEmail

The others receive nothing: they chose so.

A box never pre-ticked.

Anonymous by default: points, rewards and reviews without leaving anything
The customer chooses: text, email, or nothing
No message goes out without their consent

Reward code · from the counter to the website

1At the till

Reward unlockedBox of 4 cookies

2By text

Your box is waiting: code CRQ-7F3A, in store or on our website.

3Online

Basket

Box of 4 cookies€12.00

✓ CRQ-7F3A applied−€12.00

Total€0.00

Order

From the counter to your online shop.

The reward arrives as a code by text
The code also works on your e-shop or marketplace
A real reason to go from the shop to the website

Network announcements · Maison Croquante

Each shop can publish its own announcements

Head officeNew autumn menuWhole network · 14 shopsTapTextEmailLive

ShopTasting evening on FridayNantes BouffayTapTextLive

ShopOpen from 8 am this summerLyon Bellecour, Lille CentreTapScheduled

ShopSunday brunchParis MaraisTapEmailDraft

Tap: tap page, for everyone · Text and email: for those who asked

Head office writes for all, each shop for its customers.

One announcement for the whole network, at once
Local announcements, shop by shop
You stay in control of what goes out, and where

Illustrative screens: fictional brand, shops, codes and messages.

Written once. Read at the till, by text, by email.

Every customer sees your news on the page they open at every visit. Those who left you their number or email also get it at home. The others receive nothing: they chose so.

Talk about your network

Already at the till

Juice bar, Belgium236 customers signed up in two weeks
ConsentNo message without consent
AnonymityNo personal data by default
NetworksIn France, Belgium and Croatia

Read the case study

Your customers no longer read everything.

They read what they asked for, from those they trust. Three studies.

Consumer Privacy Survey · 2024

75% of consumers will not buy from an organisation they don’t trust with their data.

Cisco, Consumer Privacy Survey 2024, more than 2,600 consumers in 12 countriesRead the study

75%won’t buy without trust in how their data is used
49%of 25 to 34-year-olds have already left a company over it
67%have reviewed their privacy settings

Loyalty Report · 2023

An American consumer belongs to 17.9 loyalty programmes on average, and actively uses only about half of them.

Bond, The Loyalty Report 2023, US consumers, via eMarketerRead the study

17.9loyalty programmes per consumer, 14.8 in 2019
1 in 2only is really used

Reichheld and Sasser · 1990

Keeping 5% more customers can almost double the profits of a service company.

Reichheld and Sasser, “Zero Defections: Quality Comes to Services”, Harvard Business Review, 1990Read the study

+5%more customers kept
×2almost, for a service company’s profits

Marketing that forces no one.

The customer chooses what they receive. You keep what they entrust to you.

No message without consent
Texts and emails only go to customers who asked for them. The others see your news at the till, that is all.
A box never pre-ticked
The customer ticks it themselves, if they want. Points, rewards and reviews stay possible without leaving anything.
Opt out in one word
STOP by text, a link in every email, at any time.
Your contacts stay yours
The numbers and emails entrusted serve your programme. Lecy does not sell them and uses them for nothing else.

Frequently asked questions

Can I send notifications?

Yes, from the browser, to customers who accept them, and by text or email to those who asked for your news. No app to install, and never a forced message.

Can I email my customers?

Yes, those who left you their email to receive your news. The others see your news on the page they open at every visit, without receiving anything at home.

How does a customer sign up for texts and emails?

From the page they open after their point, if they wish: they leave their number or email and tick the box themselves, which is never pre-ticked. They can opt out at any time.

Who writes the messages?

You do, in the back office, in a few lines. For a network, head office can write for every shop or let each point of sale write its own.

Is my customers’ data mine?

Yes. The numbers and emails your customers give you are yours, for your programme. Lecy does not sell them and does not use them for anything else.

Go further

Three reads on your news, text codes and consent.

The second layer of Lecy: a direct channel to your loyal customers. News, promotions, new products, social media, pushed in a few clicks to the customers who chose to follow you.
Read the article : Simplified communication: your news, your offers and your social media, without an agency
The reward SMS is not just a gift: it is a channel. How a network uses Lecy promo codes to turn the physical footfall of its sites into an audience for its online marketplace.
Read the article : SMS promo codes: the bridge between the point of sale and your marketplace
The older solutions had to collect your data to identify you, then turned that collection into their real product. Loyalty became marketing in disguise. Lecy separates the two: build loyalty first, communicate only if the customer asks for it.
Read the article : Loyalty is not marketing: why SMS is optional at Lecy

Speak at the right moment.