A juice bar in a Belgian chain, open for years, had a 3.6 Google rating. Three weeks after the Lecy tag was placed at the till, its rating is 4.1 and 162 customers have joined its loyalty programme, with no app, no card and not one extra gesture for the team. No fresh start here: an established shop, with its regulars, its stamp card and a rating built over the years. That is what makes the result worth a look.
The starting point: an established shop
A Google rating is built over the years, and the more reviews a listing has, the more slowly its average moves. This shop had everything of an established address: regulars, a paper stamp card, and 3.6 on Google.
Three weeks later
162 customers joined the programme, one by one, at the till: they held their phone to the tag while paying, opened the link, and their point was added. The Google rating went from 3.6 to 4.1.
The mechanism is the same everywhere. After their point, the customer can say how it went: that feedback reaches the shop in private, in its back office, to help it improve. They can also leave a Google review in one tap, right after being served. No more sign at the till, no more asking by the team: the invitation arrives at the right moment, on the customer's phone. Lecy never writes, buys or moderates a review; the customer writes what they want, under their own name, or nothing.
“I find this system very practical, no more losing paper cards. Your juices are excellent.”
A customer, after their point, on 12 September 2026 (translated from French)
For the team: nothing more to do
The tag sits next to the till. The team does not add points: the customer holds up their phone while the payment goes through. The paper card is being phased out gently: no new cards from the end of September, stamps still accepted until the end of the year, and a customer who already has a card gets their stamps back as points. The customers are happy, and so are the teams.
Why an established shop is the real test
- Habits already exist. Regulars have their card and their ritual; the tap had to win its place next to them. 162 sign-ups in three weeks.
- The rating has inertia. On an older listing, gaining half a point takes recent, regular reviews, not a one-off burst.
- The team has its routines. A tool that asks them for one more gesture does not last. This one asks for none.
Another case study, a Parisian house launched on its opening day, showed what the tag does for a brand-new listing. This one shows it moves an older listing too.
Frequently asked questions
Do you need a new shop for the rating to move?
No. This shop had been open for years, at 3.6 on Google. Three weeks after the tag went in, it was at 4.1.
What happens to the regulars' stamp cards?
Here, no new cards from the end of September; stamps are still accepted until the end of the year, and a customer who has a card gets their stamps back as points. Each shop sets its own timetable.
Does the team have to ask for reviews?
No. The invitation arrives on the customer's phone, after their point, right after they have been served. They leave a review if they want to, or nothing.
Read next: Google reviews asked at the right moment. To see the tap for real, the contact page.