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LecyLoyalty, Made Easy

Loyalty, finally simple.No download. No sign-up.And everything else follows.

Loyalty that runs itself: the customer holds their phone to the NFC tag at the till, a point for them, one more step towards you.

No app, no card, no typing. No integration, nothing for your team to do.

Get my tagRunning a network? Let’s talk

What one tap sets off

  • A customer experience that sets you apart
  • Customers who come back
  • Google reviews that climb
  • A shop the AIs recommend

The gesture at the till

How it works

  1. Hold up the phone

    Hold up the phone

    The customer holds their phone to the tag at the till. The same gesture they already make to pay.

  2. Open the link

    Open the link

    A notification appears, they open it. Nothing to download, nothing to fill in.

  3. That is it

    That is it

    One visit, one point. At the threshold you set, the reward unlocks.

Demo video thumbnail: a Lecy tag and a smartphone on a counter.

And everything else follows

A point, a review, a recommendation.Then it starts again.

Loyalty, satisfaction, visibility: three building blocks, one gesture. The new customers it brings feed the loop.

  • Loyalty comes down to one tap

    One point per visit, nothing asked: the customer holds their phone to the tag at the till, one second, nothing to download or fill in. At the threshold, the reward.

    Learn more
  • Satisfaction is said in private first

    After their point, the customer says how it went, at the moment they are happy. Their feedback reaches you in private, and they can leave a Google review in one tap.

    Learn more
  • Become the shop AI recommends

    Your customers ask ChatGPT, Gemini or Perplexity for a good place nearby. The engines read your Google profile and your reviews: Lecy measures what they answer, and new customers feed the loop.

    Learn more

Success stories

Ayoub Bouricha, owner of Dayou Paris, decorating a tiered cake with white roses.

“Lecy was effortless to set up, and every module delivers. Our customers think it’s great, and our Google rating goes up every month.”

Ayoub Bouricha, owner of the Dayou Paris patisseries

Why loyalty

Make every visit a beginning, not an end

Retaining 5% more customers increases profits by 25 to 95% depending on the sector. On one condition: that your customers actually join the programme.

Reichheld and Sasser, Harvard Business Review, 1990

A customer outside a local shop, phone in hand.

With, without

Loyalty works online, and far less in shops

The problem is not the reward, it is identification: in a shop the customer is anonymous, and classic solutions make them do the work.

With Lecy

One second, nothing asked

  • No app
  • No card
  • No typing
  • No integration
  • Anonymous customer

Without Lecy

The customer does the work

  • An app to download
  • A number to type on a tablet
  • A card to find or stamp
  • Till integration
Local shopfronts equipped with the Lecy loyalty programme.

Nothing to do

Finally simple. For you and for your customers.

Nothing to do to deploy, nothing for your team, nothing for your customers. Behind that simplicity: NFC proof of presence.

A shopkeeper behind her counter, Lecy tag placed next to the till.

Two minutes to set up

  • Threshold, reward and point expiry in your hands.
  • The tag placed at the till, already linked to your shop.
  • No tasks for your team: loyalty runs on its own, no integration, no training.
See how it works
A customer holds their phone to the Lecy tag on the counter.

One second to earn a point

  • The gesture they already make to pay: hold up, open, done.
  • Zero typing, zero app, zero card, zero wallet.
  • Anonymous by default: a phone number only if they want one.
See how it works

Built for shops people come back to

Coffee shops, bakeries, restaurants, gyms, hairdressers, wine shops: wherever visits are frequent and the basket is steady. People come back for the pleasure of it: one more chore at the till has no place there.

  • Programme de fidélité Lecy en beauty salons

    Beauty salons

  • Programme de fidélité Lecy en pubs and breweries

    Pubs and breweries

  • Programme de fidélité Lecy en bookshops

    Bookshops

  • Programme de fidélité Lecy en butchers

    Butchers

  • Programme de fidélité Lecy en cheesemongers

    Cheesemongers

  • Programme de fidélité Lecy en chocolatiers

    Chocolatiers

  • Programme de fidélité Lecy en florists

    Florists

  • Programme de fidélité Lecy en hair salons

    Hair salons

  • Programme de fidélité Lecy en fashion boutiques

    Fashion boutiques

  • Programme de fidélité Lecy en restaurants

    Restaurants

  • Programme de fidélité Lecy en wine shops

    Wine shops

  • Programme de fidélité Lecy en sports clubs

    Sports clubs

Four modules, one gesture

The customer stays anonymous, the shop becomes visible.

A customer holds their phone showing their Lecy points counter, above the NFC tag.
  • Loyalty

    One point per visit

    The customer holds their phone to the tag at the till: one point, the proof they were there. At the threshold you set, the reward unlocks.

    Learn more
  • Satisfaction

    Feedback in private, Google reviews at the right moment

    After their point, the customer says how it went, in private. And they can leave a Google review in one tap, right after being served.

    Learn more
  • Communication

    Your news, without spam

    Your news and offers on the page the customer opens at every visit; by text and email if they left you their number, never without their consent.

    Learn more
  • AI visibility · AEO

    Recommended by the AIs

    Your customers ask ChatGPT, Gemini or Perplexity where to go. Lecy shows you what they answer, and what to do so the answer is you.

    Learn more

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