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Loyalty, Made Easy

The simplest loyalty solution there is, for any physical shop.

  • No app
  • No card
  • No typing
  • No integration
  • Anonymous customer

A tag at the till. The customer holds up their phone, one second, done.

How it works

  1. Hold up the phone

    Hold up the phone

    The customer holds their phone to the tag at the till. The same gesture they already make to pay.

  2. Open the link

    Open the link

    A notification appears, they open it. Nothing to download, nothing to type.

  3. That is it

    That is it

    One visit, one point. At the threshold you set, the reward unlocks.

Demo video thumbnail: a Lecy tag and a smartphone on a counter.

Make every visit a beginning, not an end

A loyalty programme increases revenue by 15 to 25% and purchase frequency by 20 to 30%. On one condition: that your customers actually join.

Journal of Marketing Research

A customer outside a local shop, phone in hand.

The simplest, because there is nothing to do

Nothing to do to deploy, nothing for your team, nothing for your customers. Behind that simplicity: NFC proof of presence.

A shopkeeper behind her counter, Lecy tag placed next to the till.

Two minutes to set up

  • Threshold, reward and point expiry in your hands.
  • The tag placed at the till, already linked to your shop.
  • No tasks for your team: loyalty runs on its own, no integration, no training.
See how it works
A customer holds their phone to the Lecy tag on the counter.

One second to earn a point

  • The gesture they already make to pay: hold up, open, done.
  • Zero typing, zero app, zero card, zero wallet.
  • Anonymous by default: a phone number only if they want one.
See how it works

Loyalty works online, and far less in shops

The problem is not the reward, it is identification: in a shop the customer is anonymous, and classic solutions make them do the work.

With Lecy

One second, nothing asked

  • No app
  • No card
  • No typing
  • No integration
  • Anonymous customer

Without Lecy

The customer does the work

  • An app to download
  • A number to type on a tablet
  • A card to find or stamp
  • Till integration
Local shopfronts equipped with the Lecy loyalty programme.

Built for shops people come back to

Coffee shops, bakeries, restaurants, gyms, hairdressers, wine shops: wherever visits are frequent and the basket is steady. People come back for the pleasure of it: one more chore at the till has no place there.

  • Programme de fidélité Lecy en beauty salons

    Beauty salons

  • Programme de fidélité Lecy en pubs and breweries

    Pubs and breweries

  • Programme de fidélité Lecy en bookshops

    Bookshops

  • Programme de fidélité Lecy en butchers

    Butchers

  • Programme de fidélité Lecy en cheesemongers

    Cheesemongers

  • Programme de fidélité Lecy en chocolatiers

    Chocolatiers

  • Programme de fidélité Lecy en florists

    Florists

  • Programme de fidélité Lecy en hair salons

    Hair salons

  • Programme de fidélité Lecy en fashion boutiques

    Fashion boutiques

  • Programme de fidélité Lecy en restaurants

    Restaurants

  • Programme de fidélité Lecy en wine shops

    Wine shops

  • Programme de fidélité Lecy en sports clubs

    Sports clubs

The customer stays anonymous, the shop becomes visible.

A customer holds their phone showing their Lecy points counter, above the NFC tag.
  • One point per visit

    Proof of presence, never a remote scan.

  • Google reviews at the right moment

    Negative, it stays in your back office. Positive, it goes to Google, with a bonus point.

  • Your news, instantly

    At every scan, and by text if they want it.

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