The Lecy blog
The simplest loyalty on the market. The proof.
The whole deployment comes down to one gesture: the shopkeeper places the tag at the till. The whole use comes down to another: the customer holds up their smartphone. There is no shorter journey, and this blog proves it, article by article, facts in hand.
Read the series- No screen to add
- No app
- Nothing to type
- No card
- No till integration
- No training
- Nothing for the team to do
- No spam
The series
The proof, in eight articles
The simplest loyalty there is for a physical shop, demonstrated point by point: what the shopkeeper does (place a tag), what the customer does (hold up a phone), what the technology does in their place, and the spirit that holds it all together.
- 016 min readDeploying Lecy: place the tag at the till, and that is it
- 027 min readCustomer side: hold up the phone, open the link, done
- 037 min readDynamic NFC: a unique, short-lived link at every scan
- 046 min readYour terms, your rewards, your colours: Lecy's flexibility
- 056 min readGoogle reviews asked at the right moment, without a sign that begs
- 066 min readThe network cockpit: every point of sale in real time
- 078 min readLecy versus other solutions: every comparison question
- 087 min readThe Lecy way: put yourself in the customer's shoes
01Key points
Lecy in brief, what to remember
Lecy is a dynamic-NFC loyalty solution for physical shops and networks. The customer holds their phone to the tag at the till and opens the link: they earn one point per visit, in one second. Every scan generates a unique, encrypted, short-lived link, tamper-proof proof of presence, where a QR code can be photographed and shared.
The simplest to deploy: just place the tag. No screen or hardware to add, no till integration, no training. A whole network rolls out by shipping tags. The simplest to use: the team never intervenes, neither to award points nor to ask for reviews. The customer downloads nothing, types nothing, receives no spam: one Face ID or fingerprint confirmation the first time, then every point is added automatically.
Beyond points: a Google review in one tap, asked at the right moment, right after the customer has been served; the customer's feedback, which reaches the shopkeeper in private, in the back office; a programme in the shop's colours; and news visible at every scan, by text only if the customer asks. Loyalty is the product; marketing is only an option. From €35 a month per point of sale, no commitment. To see the tap for real: the contact page.
02Topics
By topic
0332 articles
All articles
A juice bar open for years: from 3.6 to 4.1 on Google in three weeks
Not a new opening: the shop, a juice bar in a Belgian chain, has been around for years, with its regulars, its stamp card and a 3.6 Google rating. Three weeks after the Lecy tag went in: 162 customers signed up and a 4.1 rating. How it went.
4 min read
NFC, the gesture your customers already make to pay
In 2023, nearly seven in ten card payments in shops were contactless, and phone payments almost doubled in a year. The Lecy tag asks for exactly that gesture. What it changes for your customers, device by device, age by age, and what is planned for the rare case.
7 min read
Reward the visit, not the amount: the Starbucks lesson
In 2016, Starbucks moved from one star per visit to stars per dollar: a $2 coffee went from 12 to 30 visits for the same reward, and customers responded in numbers. The research says why: what brings people back is the count of visits and the nearness of the threshold, not the size of the bill. Which shops it is the right choice for.
8 min read
Anonymous by default, reachable by choice: the customer file according to Lecy
A consumer belongs to nearly 18 loyalty programmes and uses only half of them. Three in four will not buy from a company they do not trust with their data. Lecy asks nothing to give a point, and that is why most people join; those who want your news or a reminder leave their details, and they are happy to be there.
7 min read
Your loyalty budget, in real time: points given, gifts paid for
A loyalty programme costs what its rewards cost, and it earns what the customers it keeps earn: retaining 5% more customers can nearly double the profits of a service business. Lecy measures both sides in real time, per site, without reading the till. What you track, what you compare, what you adjust.
6 min read
The tap takes the time of the payment, not a second more
Six French shoppers out of ten find it unacceptable to wait more than five minutes at the till, and three out of four have already walked out of a shop because of the queue. The customer pays with their phone and holds it to the tag in the same movement: the tap takes nobody’s time. What that changes in a bakery at noon, and why it is also the right gesture in a salon where there is time to spare.
6 min read
The complete comparison: paper card, app, QR/wallet, till-integrated programme… and Lecy
Every way of building loyalty in a shop, judged on the same criteria: deployment, customer effort, team effort, fraud, data, cost. A factual verdict, and the one case where the question deserves some thought.
8 min read
The visit to the till is the only proof that counts: understanding proof-of-presence loyalty
A loyalty point is only worth something if it matches a real visit. Lecy awards points on tamper-proof NFC proof of presence: the tap at the counter. Here is why this technical detail changes the whole economics of a programme.
6 min read
How Lecy works: a tag at the till, a tap, a point
The complete guide to the Lecy journey, on the customer's side and the shopkeeper's: from the first tap with a passkey to Google reviews and SMS campaigns. Everything you need to understand in one read.
7 min read
Passkey: the one-second confirmation that replaces accounts, cards and passwords
On the first tap, and only the first, Lecy asks for a confirmation by Face ID or fingerprint. After that, the point is added automatically at every visit. The standard is called a passkey: secure, anonymous loyalty, with no account to create.
5 min read
Per visit or per spend? The Starbucks lesson
In 2016, Starbucks dropped the reward per visit for the reward per dollar spent. The customers' reaction is a textbook case, and a decisive argument for visit-based loyalty in local shops.
6 min read
Why your customers will not download your loyalty app
The mobile app is the historical reflex of digital loyalty, and its main cause of failure. Storage space, account creation, notifications: every step melts adoption away. There is a path with none of those steps.
5 min read
QR code vs NFC: fraud, the blind spot of loyalty programmes
Most digital loyalty solutions rely on a QR code or a wallet card. But a QR code can be photographed, shared and scanned from a sofa. An honest technical comparison of the two approaches.
6 min read
Loyalty is not marketing: why SMS is optional at Lecy
The older solutions had to collect your data to identify you, then turned that collection into their real product. Loyalty became marketing in disguise. Lecy separates the two: build loyalty first, communicate only if the customer asks for it.
5 min read
The Google logic: why your Business Profile decides your footfall
Before pushing your door, your future customers push Google's. Number of reviews, rating, how recent they are: here is how the local algorithm ranks shops, and why loyalty is the best review engine there is.
7 min read
A review asked at the right moment, not begged for
The "leave us a review" sign asks a favour; it hardly converts any more. Lecy moves the review request to the one moment when the customer is inclined to say thank you: right after being served, on the page already in front of them.
5 min read
Customer feedback, in private: the loop that helps you improve
Most customers who had a bad experience never say so; they simply do not come back. How Lecy gives them a private channel right after their point, and what a shop or a network can do with what comes back.
5 min read
A 130-shop chain rolls out loyalty without training a single team
How do you roll out a loyalty programme across 130 points of sale with no IT project, no training and no changes to the tills? Case study of a national network that chose the tag route.
6 min read
Rolling out loyalty across a network or franchise: the complete checklist (and why it fits in a week)
Pilot, shared or per-site design, thresholds, internal communication: the step-by-step method for launching a loyalty programme across dozens of points of sale without involving the IT department.
6 min read
SMS promo codes: the bridge between the point of sale and your marketplace
The reward SMS is not just a gift: it is a channel. How a network uses Lecy promo codes to turn the physical footfall of its sites into an audience for its online marketplace.
6 min read
Simplified communication: your news, your offers and your social media, without an agency
The second layer of Lecy: a direct channel to your loyal customers. News, promotions, new products, social media, pushed in a few clicks to the customers who chose to follow you.
5 min read
Custom design: a programme in your brand's colours, not ours
Colours, logo, typography: the page your customers see after the tap is yours, not a supplier's. Why this detail matters more than it seems, in a single shop as in a network.
4 min read
Loyalty without collecting: anonymous by default
Lecy builds loyalty without asking for a name, an email or a phone number. Data only comes into play if the customer chooses it. Why this architecture choice is an advantage, for compliance as much as for conversion.
5 min read
A healthy restaurant builds loyalty with over 350 customers, with no app, no card and no effort at the till
Lunch service, a fast pace, not a second to lose at the till: the most hostile setting for a classic loyalty programme. Case study of a restaurant that built loyalty with over 350 customers using a simple tag.
5 min read
Zero staff intervention: what autonomous loyalty really changes
Most programmes fail at the till, not on paper: they rely on the consistency of the team. Lecy takes the team out of the equation, at installation, when awarding points and when asking for reviews.
5 min read
What the stamp card really costs your shop
It looks free, it is friendly, it is in every pocket, and it leaks everywhere. An honest inventory of the hidden costs of the paper card, and of what you keep when you replace it.
5 min read
No till integration: why Lecy leaves your POS alone
No connector, no API to plug in, no till software update. This architecture choice explains why Lecy is deployed by placing a tag, and why it works with every payment system.
5 min read
Local SEO: the shopkeeper's guide to moving your Google profile up
Your Google Business Profile is your first shop window, often visited more than your website. The concrete levers that move it up, and the central place recent reviews hold in it.
6 min read
A Parisian house: 350 members and 60 Google reviews in four months
Launched on the day the shop opened, the programme built in one quarter what most shops take years to obtain: a base of regulars and a Google profile that carries weight. How it unfolded, with the figures.
5 min read
The KPIs that matter in loyalty: visits, active customers, reviews, rewards
A loyalty programme should be run on four figures, not forty. What the Lecy back office measures, why the data is reliable, and what to do with it, shop by shop.
5 min read
How much does a loyalty programme cost? The honest comparison
Between the app on quotation, the solution built into the POS and the "free" card that leaks, it is hard to see clearly. The real costs of each approach (set-up, subscription, team time) and where Lecy stands: €35 to €55 a month, no commitment.
5 min read
Why loyalty works online and used to fail in store
E-commerce knows everything about its customers; the shop knows nothing about its own. That imbalance deprived physical retail of real loyalty for twenty years. The problem was never the will, it was identification.
5 min read
For real
See Lecy for real?
Deployment takes the time to place a tag. The demo takes ten minutes. No commitment, from €35 a month per point of sale.