Lecy is an NFC-tag loyalty solution for physical shops. Deploying it means placing a tag at the till: there is nothing to install, nothing to integrate, nothing to plug in and nothing to teach the team. A shop is live the day the tag is placed; a network rolls out by shipping tags. This article describes what happens between the order and the first point, and explains why such a short deployment is possible.
Step 1: two minutes in the back office
The shopkeeper defines their programme: the number of visits that earns a reward, the reward itself, the validity of points, and the minimum delay between two points (three hours by default). They add their logo and colours, and if they wish the link to their Google profile and a first news item. None of this requires a supplier: these are commercial choices, not technical settings.
Step 2: the tag arrives, already linked to the shop
The NFC tag arrives within a few days. It is already linked to the shopkeeper's account: there is no configuration to do on receipt, no code to enter, no app to install on a shop device. The tag is a passive object: it contains no battery and no active electronics; it is powered by the phone's field at the moment of reading. It therefore never breaks down, never updates and does not depend on the shop's wifi.
Step 3: place the tag at the till
The tag sits on the counter, where the customer pays. It is the only gesture of the deployment. From then on, every customer who holds up their phone earns a point for their visit. The programme works without anyone on the team having anything to do: no point to award, no card to check, no number to ask for, nothing to stamp. The team has not been trained, because there is nothing to teach them.
Why no till integration
Most loyalty solutions want to know the amount spent, and to know it they have to plug into the till software. That integration is what makes their deployment long, fragile and different from one shop to the next. Lecy makes the opposite choice: the point rewards the visit, not the amount. One visit, one point. There is therefore nothing to read in the till, and nothing to integrate. It is this design choice, not a technical feat, that allows deployment in one gesture. It has a trade-off, which we accept: Lecy suits shops people come back to often with a steady basket (coffee shops, bakeries, restaurants, gyms, hairdressers, wine shops), less so those where the basket varies enormously from one visit to the next.
What it changes for a network
For a brand with ten, fifty or a hundred points of sale, the difference is one of kind, not of degree. A classic deployment means a project: till audit, integration per site, team training, launch support. With Lecy, head office defines the brand's programme and design once in the back office, then ships one tag per point of sale. Every shop is live the day its tag is placed, and head office follows every site from a single dashboard. A chain of 130 shops rolled out this way, without training a single team.
What the deployment deliberately leaves out
No screen or tablet to add at the till: one more screen means a cable, a power supply, an update and a possible failure. No app on the shop's side to run the programme: the back office is a web page, consulted whenever you want. No data collection to organise: the customer stays anonymous by default; they only leave their number if they choose to receive the shop's news. Each of these absences is a decision, and each one removes a step from the deployment.
Frequently asked questions
Do I need a particular till system?
No. Lecy works with any till, and even without one. It does not connect to it.
How long between the order and the first point?
The time to receive the tag, a few days. Configuration takes two minutes and can be done before delivery. The day the tag is placed, the programme is live.
What happens if the tag is damaged or lost?
The tag is only a trigger: customers' points are in their account and in the back office, not in the tag. It gets replaced, nothing is lost.
Next in the journey, on the customer's side this time: hold up the phone, open the link, done. Prices are on the pricing page: from €35 a month per point of sale, no commitment.