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The Lecy way: put yourself in the customer's shoes
Your loyal customer is also loyal to the coffee shop, the butcher, the baker, the fishmonger, the cheesemonger, the hairdresser, two or three restaurants. Fifteen shops. Should they carry fifteen cards, download fifteen apps, receive texts from fifteen brands? Put yourself in their shoes: that is the whole spirit of Lecy.
7 min read
NFC, the gesture your customers already make to pay
In 2023, nearly seven in ten card payments in shops were contactless, and phone payments almost doubled in a year. The Lecy tag asks for exactly that gesture. What it changes for your customers, device by device, age by age, and what is planned for the rare case.
7 min read
The tap takes the time of the payment, not a second more
Six French shoppers out of ten find it unacceptable to wait more than five minutes at the till, and three out of four have already walked out of a shop because of the queue. The customer pays with their phone and holds it to the tag in the same movement: the tap takes nobody’s time. What that changes in a bakery at noon, and why it is also the right gesture in a salon where there is time to spare.
6 min read
Deploying Lecy: place the tag at the till, and that is it
Deploying a Lecy loyalty programme takes one gesture: placing the NFC tag at the till. No integration, no hardware to plug in, no training, no intervention from the team. What happens, step by step, and why it is possible.
6 min read
Customer side: hold up the phone, open the link, done
Nothing to download, nothing to add to the wallet, nothing to type. The customer holds their phone to the tag, opens the link, and their point is there. One single confirmation, the first time, so their phone is recognised. Anonymous by default, GDPR compliant.
7 min read
Dynamic NFC: a unique, short-lived link at every scan
A QR code is an image: it can be photographed, shared, printed. A classic NFC tag carries a fixed address: same limit. Lecy's dynamic NFC generates a different, encrypted, short-lived link at every scan. It is the proof the customer was really there, and it is what makes loyalty secure.
7 min read
Your terms, your rewards, your colours: Lecy's flexibility
Threshold, reward, point validity, delay between two visits, how the gift is unlocked, logo, colours, typography: everything is set in the back office, in a few minutes, and can be changed at any time. For a network, shared across the brand, with tracking per site.
6 min read
The visit to the till is the only proof that counts: understanding proof-of-presence loyalty
A loyalty point is only worth something if it matches a real visit. Lecy awards points on tamper-proof NFC proof of presence: the tap at the counter. Here is why this technical detail changes the whole economics of a programme.
6 min read
How Lecy works: a tag at the till, a tap, a point
The complete guide to the Lecy journey, on the customer's side and the shopkeeper's: from the first tap with a passkey to Google reviews and SMS campaigns. Everything you need to understand in one read.
7 min read
Passkey: the one-second confirmation that replaces accounts, cards and passwords
On the first tap, and only the first, Lecy asks for a confirmation by Face ID or fingerprint. After that, the point is added automatically at every visit. The standard is called a passkey: secure, anonymous loyalty, with no account to create.
5 min read
Custom design: a programme in your brand's colours, not ours
Colours, logo, typography: the page your customers see after the tap is yours, not a supplier's. Why this detail matters more than it seems, in a single shop as in a network.
4 min read
Zero staff intervention: what autonomous loyalty really changes
Most programmes fail at the till, not on paper: they rely on the consistency of the team. Lecy takes the team out of the equation, at installation, when awarding points and when asking for reviews.
5 min read
No till integration: why Lecy leaves your POS alone
No connector, no API to plug in, no till software update. This architecture choice explains why Lecy is deployed by placing a tag, and why it works with every payment system.
5 min read
The KPIs that matter in loyalty: visits, active customers, reviews, rewards
A loyalty programme should be run on four figures, not forty. What the Lecy back office measures, why the data is reliable, and what to do with it, shop by shop.
5 min read
Why loyalty works online and used to fail in store
E-commerce knows everything about its customers; the shop knows nothing about its own. That imbalance deprived physical retail of real loyalty for twenty years. The problem was never the will, it was identification.
5 min read