The Lecy blog · topic
Data & GDPR. 2 articles on this topic.
Lecy articles on “Data & GDPR”: NFC-tag loyalty for local shops and networks, with the facts to back it up.
The whole blog02Data & GDPR
Articles
Anonymous by default, reachable by choice: the customer file according to Lecy
A consumer belongs to nearly 18 loyalty programmes and uses only half of them. Three in four will not buy from a company they do not trust with their data. Lecy asks nothing to give a point, and that is why most people join; those who want your news or a reminder leave their details, and they are happy to be there.
7 min read
Loyalty without collecting: anonymous by default
Lecy builds loyalty without asking for a name, an email or a phone number. Data only comes into play if the customer chooses it. Why this architecture choice is an advantage, for compliance as much as for conversion.
5 min read