The simplest loyalty
The customers your app does not reach
One tap at the till, no sign-up form: the complement to your existing programme.
Learn moreLoyalty programme for retail and stores, without an app
Your loyalty programme reaches the customers who join it. Lecy reaches the others: those who refuse the app, the card or the email at the till.
- 0 app
- 0 card
- 0 typing
- 0 staff action
- 0 integration
- No commitment
In short
Lecy is a loyalty programme for retail and stores that works with a dynamic NFC tag placed at the till: the customer holds up their phone while paying and the visit is counted, with no app, no card, no typing and no integration with the till.
- 0 actionfrom the team at each visit to the till
- No integrationwith the till or the payment terminal
- 130 shopsdeployed by one chain without training a single team
- On quotefor networks, a price per store per month, decreasing with volume
What you get
What Lecy brings to your storesLoyalty, customer listening, Google reviews and AI visibility: one tag on the counter.
Customer listening
Every store heard, privately
After their point, the customer says how it went; feedback flows store by store.
Learn moreGoogle reviews
Google reviews tied to real visits
Right after the visit, the customer can leave a Google review in one tap: asked at the right moment, with no sign begging for it.
Learn moreAI visibility (AEO)
Your brand in AI answers
Lecy shows, city by city, what ChatGPT, Gemini, Perplexity and Claude answer, and prepares what it takes to be in it.
Learn moreYour trade
Built for your stores
In-store enrolment, the weak link
In retail, loyalty is often designed from digital: an app, a customer account, a card tied to an email.
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In store, the customer has to be convinced to sign up while paying, with a queue waiting. Many refuse, and the customer base is built mostly online.
Building and enriching the customer base in store remains the weak point of most programmes: the store’s loyal customer stays anonymous.
One gesture at the till, no sign-up form
The Lecy dynamic NFC tag sits next to the payment terminal.
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The customer holds their phone to it, the gesture they have just made to pay, and the visit is counted. At every tap the chip produces a unique, encrypted, single-use token: the visit is proven, with no action from the team.
The customer stays anonymous by default. They only leave a number if they want your offers, with consent that is never pre-ticked, and the promo code received by text also works on your online shop.
A complement to your programme, not a replacement
Lecy replaces neither your app nor your card: it covers the customers they do not reach.
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Those who already belong carry on; the others finally have a way to be recognised, without installing anything.
For a store network
Each store receives a tag already linked to its address and places it at the till.
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The programme and the design are set once for the brand; head office follows visits, active customers, rewards and feelings store by store, on measured visits rather than declared ones.
A 130-shop chain deployed this way without training a single team. The Franchises and networks page details the head office cockpit.
Straight talk
What we tell you anyway
Lecy rewards the visit, not the amount. If your basket varies hugely from one visit to the next, or if your customers only come once a year, a visit-based programme will have less effect. For an exceptional purchase, the team can add points to the last customer with one touch on the screen, and the addition is logged.
Pricing
What Lecy costs for your storesNo commitment. The dynamic NFC tag is included.
Loyalty
€35excl. VAT/month
The tag, the points, the rewards.
Complete
€55excl. VAT/month
Loyalty, feedback, Google reviews, news.
AI Visibility
+€44excl. VAT/month, on top of Complete
Launch price, guaranteed
What the AIs say about you, and what to do.
Networks and franchises
On quoteper site and per month, decreasing with the number of outlets
Complete at every shop, network cockpit included.
- No commitment
- Cancel anytime
- Yearly: two months free
Frequently asked questions
Does Lecy add to our existing loyalty programme?
Yes. Lecy replaces neither your app nor your card: it covers the customers who do not join them, without making them install or fill in anything.
What does a brand learn about its in-store customers?
Visits measured store by store, even for customers who stay anonymous: how many come back, how often, which rewards are served. And an audience of customers who chose to receive your offers by text.
Do we need to connect Lecy to our till system or CRM?
No. Lecy works without integration with the till, the payment terminal or the CRM: that is what makes it possible to install in stores running different software.
How long does it take to equip a store network?
As long as it takes to ship the tags. Each store receives a tag already linked to its address and places it at the till; the programme and design are set once for the brand.
Read next
One tap, one point
Fifteen minutes to see the tag in action?
Dynamic NFC tag delivered within 3 days. No commitment, cancel at any time.
