A question? We answer.

Lecy is a dynamic-NFC loyalty solution for physical shops. The customer holds their phone to the tag at the till, opens the link, and earns a point for their visit: no app, no card, no typing, no till integration. They stay anonymous if they wish. To our knowledge it is the simplest loyalty solution there is, because there is nothing to do: not to deploy, not for the team, not for the customer. And everything else follows: customer feedback and Google reviews, your news, your visibility in AI answers.

Four modules, one gesture at the till. Loyalty: one point per visit, your rewards, your design. Satisfaction: customer feedback in private, and a Google review in one tap, right after they have been served. Communication: your news and offers on the page opened at every scan, and texts, emails or notifications for those who asked for them. AI Visibility: what ChatGPT, Gemini, Perplexity and Claude say about your business, and what to do to get recommended. The Loyalty plan includes the first module, the Complete plan the first three, the Complete + AI Visibility plan all four.

Nothing. You define your programme in the back office (threshold, reward, colours), you receive the tag already linked to your shop, you place it at the till. It is live. No software, no hardware to plug in, no technical intervention.

Two minutes of configuration, plus the time to receive the tag, a few days. The day the tag is placed, the programme works. For a network, every point of sale is live the day its tag arrives.

No, and that is the whole point. Lecy touches neither the till software nor the payment terminal: it works with any till, and even without one. The absence of integration is what makes it possible to deploy by placing a tag, in one shop or a hundred.

No. The tag is passive: no battery, no cable, no wifi, no screen. It is powered by the phone’s field at the moment of reading, never needs updating and never breaks down.

Never. Staff do not award points, validate anything, stamp anything, ask for reviews, or receive any training. Loyalty runs on its own, at set-up and in daily use, even at peak time.

Shops and networks in France, Belgium and Croatia. A Paris restaurant gathered 350 signed-up customers and 60 Google reviews in four months; a Belgian juice bar went from 3.6 to 4.1 on Google in three weeks, and another in the same chain signed up 236 customers in two weeks. Shopkeepers tell how their rollout went on the home page.

They hold their phone to the tag, the gesture they already make to pay, and open the link that appears. One second. Their point is added, and they see what is left before the reward.

No. The tag opens a web page directly in the phone’s browser. There is nothing to download, nothing that stays installed.

No. No card to add, find or present; no number to type on a tablet. The customer has nothing to carry and nothing to type.

On the first tap, and only the first, the customer confirms with Face ID or fingerprint, their phone’s own security standard. One second, once. That creates their Lecy access key, with no account and no personal data. On the following visits, the point is added automatically.

No. The Lecy access key is created once and works in every equipped shop. Like Apple Pay: you are not a member of it, you have a key that works everywhere. Points, however, belong to each shop: your points at your shop, in your programme, in your colours.

Yes, natively since the iPhone XS: NFC is always on and the page is offered without any setting. On Android, NFC is on by default on the vast majority of devices sold in Europe.

A page in your shop’s colours: their points, what is left before the reward and, depending on your plan, a question about how it went, your news, and links to your social networks or online shop.

You add the point manually from your dashboard, in a few seconds. It is rare: over 95% of smartphones support NFC.

Every scan of the tag generates a unique, encrypted, short-lived link, like a QR code that changed every time. The point is only awarded if the phone was physically in front of the tag, in the shop, at that moment. A copied or shared link is worthless: it is tamper-proof proof of presence.

A QR code is a fixed image: it can be photographed, shared, printed, and gives points from anywhere. The Lecy tag produces a different link at every scan, valid once: you have to be in front of the tag. A classic NFC tag has the same limit as a QR code, it carries a fixed address.

No. A link that has been used is worthless, and a minimum delay separates two points, three hours by default, adjustable. A visit only counts once.

No. The link is only valid for the scan that produced it, and it is consumed when opened. Passed on, it awards nothing.

Not in normal operation: the point comes from the customer’s phone on the tag, not from a staff gesture. That is what closes the door on the friendly stamp. Manual awarding exists for exceptions (an event, a phone that does not read the tag) and it is logged in the back office.

After their point, the customer can leave a Google review in one tap, on the page they have just opened, right after being served. It is the moment when nobody dares to ask, and the moment the customer most feels like saying it. You get recent, regular reviews, without a sign that begs and without asking anything of your team.

It reaches your back office, in private: it is feedback for you, not a publication. You learn what pleased and what did not, and you fix it, often the same day. The Google review is something else: the customer writes it if they wish, under their own name, and puts whatever they want in it.

At two chosen moments, on the page the customer opens after their point: when they check how many visits are left before their gift, and just after getting their reward, if they have not left a review yet. In both cases the customer is happy; that is what changes everything compared with the sign at the till.

Lecy writes no review, buys none and moderates none: the invitation is an invitation, the customer writes what they want, on Google, under their own name, or writes nothing. What Lecy changes is the moment: the request comes when the customer has just been served, not from a sign at the till. Recent, regular reviews count for your Google profile, your local ranking and the recommendations of AI assistants.

What AI assistants answer when someone asks them for a business like yours nearby: your score engine by engine (ChatGPT, Gemini, Perplexity, Claude), your position around the shop on a 9-point grid (Google Maps and Gemini), and the gap with your competitors, lever by lever. Every month, a report and an action plan.

Actions ranked by expected effect, with texts ready to paste: your Google profile description and attributes, posts, corrections, and a draft reply to every review, in your tone. You approve; nothing goes out without you.

No. Lecy reads what is public, your profile, your reviews, your website and the engines’ answers, and prepares the texts; you post them on your profile. There is nothing to connect. Posting directly from Lecy is planned; it is not available yet.

Because it measures the effect of what the tag produces. To our knowledge, what weighs most in AI answers for a local business is recent, regular reviews and a complete Google profile. The tag brings those reviews at every visit to the till; the module measures their effect and tells you what to do next. So it comes on top of the Complete plan.

The number of visits that unlocks the reward, the reward itself, the validity of points, the minimum delay between two points, the way the reward is unlocked, and the design of the customer page: logo, colours, typography. Everything can be changed at any time; points already earned are kept.

In one of the three ways you choose: by showing the team a short unlocking video on their phone, by presenting their screen showing the threshold reached, or by receiving a promo code by text. The text code also works on your online shop or marketplace: the point of sale becomes a door to your online channel.

Yes, automatically, and the counter starts again. You can also set a validity period: after it, unused points expire. Or never let them expire.

That depends on your setting. You set a minimum delay between two points, three hours by default. Before that delay has passed, another visit does not add a point.

No: Lecy rewards the visit, not the amount. One visit, one point, whatever the basket. That is what makes till integration unnecessary, and it is fairer to the regular customer. For a shop where the basket varies enormously from one visit to the next, Lecy is not the right tool, and we say so.

Yes. The page the customer opens carries your logo, your colours and your typography. The customer sees “your points at your shop”, never “Lecy points”. The Lecy name only appears on the access key, because it is universal.

From the Complete plan, the page the customer opens at every scan can collect their feedback privately, invite them to post a Google review, showcase your social networks and your online shop, and announce your news. No message is sent to anyone who has not asked for it. With the Complete + AI Visibility plan, you also know what the AIs say about you, and what to do to get recommended.

On the page the customer opens at every scan: your news and offers appear there, without sending them anything. To those who asked for it, you can also write by text, email or notification. For a network, head office writes for every shop or lets each point of sale write its own. This is the Communication module, included in the Complete plan.

One account brings all your sites together, with tracking per point of sale: visits, active customers, rewards, feedback. The programme and the design are those of the brand, defined once for every site. You decide whether points are shared across the network or tied to one point of sale.

Because deploying means placing a tag. No screen to add, no hardware to plug in, no till software integration, no training. For ten or a hundred shops, it is a logistics operation, not an IT project. A chain of 130 shops rolled out this way without training a single team.

The network cockpit: every site in real time, built on measured visits rather than declared ones, since every point comes from a phone in front of that site’s tag. Head office compares shops with each other on real data, tracks points given and rewards paid, with no data entry by the teams. With the AI Visibility option, it also sees what the AIs answer, site by site.

With a pilot on a few points of sale, then one tag per shop. Head office sets the terms and the design once, shared across the network or specific to each site, and follows every site from the cockpit.

For building loyalty with the customers who will never download your app, which is to say most of your in-store customers. Lecy does not replace your programme, it adds a frictionless layer for everyone else.

By default, none: no name, no email, no phone number. Points are tied to the phone’s access key, not to an identity. The customer can stay completely anonymous; they only leave their number if they want to receive a promo code or your news.

Only to those who asked for them. The customer only shares their number if they explicitly choose to receive your news and offers, a consent that is never pre-ticked and can be withdrawn at any time. Loyalty is the product; marketing is only an option.

Yes. No data is sold, and the access key created on the first tap serves only to tie points to the customer’s phone, with no account and no personal data. The details are in the privacy policy.

Per point of sale and per month, NFC tag included, no commitment: Loyalty, €35; Complete (loyalty, satisfaction and Google reviews, communication), €55; Complete + AI Visibility, €99, a launch price that is yours for as long as you stay subscribed. Paying yearly works out at two months free. For a network, from €35 per site, decreasing with the number of points of sale, with AI Visibility as an option per site, on quote. There are no integration or training fees, because there is no integration and no training.

Loyalty, if you want to replace the stamp card and nothing more. Complete, if you also want your customers’ feedback, regular Google reviews and a channel for your news: it is the most popular plan. Complete + AI Visibility, if your customers also look for you by asking an AI for advice and you want to know what to do to get recommended. For several points of sale, let’s talk about your network.

The €99 a month of the Complete + AI Visibility plan is guaranteed for as long as you stay subscribed, even if the listed price changes later.

Yes. No commitment, cancel at any time. Cancellation is done from your account and takes effect at the end of the current period.

Those people come back to often with a steady basket: coffee shops, bakeries, restaurants, gyms, hairdressers, beauty salons, wine shops, dry cleaners. And networks that want identical loyalty in every point of sale. Less so for shops where the basket varies enormously from one visit to the next.

There is nothing to do, at any step. To deploy: place the tag. For the team: nothing, nobody awards or validates a point. For the customer: hold up a phone and open the link, no typing, no app, no card, no wallet, and they stay anonymous. Anonymous solutions rely on a card or a gesture from the team; cardless solutions require a phone number or an email. To our knowledge, Lecy is the only one to combine all four, thanks to proof of presence: an encrypted link that changes at every scan.