Comparisons. 8 articles on this topic.
Lecy articles on “Comparisons”: NFC-tag loyalty for local shops and networks, with the facts to back it up.
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Articles
Reward the visit, not the amount: the Starbucks lesson
In 2016, Starbucks moved from one star per visit to stars per dollar: a $2 coffee went from 12 to 30 visits for the same reward, and customers responded in numbers. The research says why: what brings people back is the count of visits and the nearness of the threshold, not the size of the bill. Which shops it is the right choice for.
8 min read
Lecy versus other solutions: every comparison question
Stamp card, app, wallet card, QR code, number on a tablet, programme built into the till: every time, the same question, who does the work? A table, then the questions a shopkeeper really asks before choosing, with short answers.
8 min read
The complete comparison: paper card, app, QR/wallet, till-integrated programme… and Lecy
Every way of building loyalty in a shop, judged on the same criteria: deployment, customer effort, team effort, fraud, data, cost. A factual verdict, and the one case where the question deserves some thought.
8 min read
Per visit or per spend? The Starbucks lesson
In 2016, Starbucks dropped the reward per visit for the reward per dollar spent. The customers' reaction is a textbook case, and a decisive argument for visit-based loyalty in local shops.
6 min read
Why your customers will not download your loyalty app
The mobile app is the historical reflex of digital loyalty, and its main cause of failure. Storage space, account creation, notifications: every step melts adoption away. There is a path with none of those steps.
5 min read
QR code vs NFC: fraud, the blind spot of loyalty programmes
Most digital loyalty solutions rely on a QR code or a wallet card. But a QR code can be photographed, shared and scanned from a sofa. An honest technical comparison of the two approaches.
6 min read
What the stamp card really costs your shop
It looks free, it is friendly, it is in every pocket, and it leaks everywhere. An honest inventory of the hidden costs of the paper card, and of what you keep when you replace it.
5 min read
How much does a loyalty programme cost? The honest comparison
Between the app on quotation, the solution built into the POS and the "free" card that leaks, it is hard to see clearly. The real costs of each approach (set-up, subscription, team time) and where Lecy stands: €35 to €55 a month, no commitment.
5 min read