Lecy is a tool, not a club: the loyalty programme carries the shopkeeper's brand, terms and colours. The visit threshold, the reward, the validity of points, the minimum delay between two points, the way the reward is unlocked and the design of the customer page are set in the back office, without a supplier, and can be changed at any time. This article reviews what can be set, what is possible for a network, and the one thing Lecy deliberately does not do.
The threshold and the reward
The shopkeeper chooses the number of visits that unlocks a reward, and the reward itself: a free coffee on the tenth visit, a discount on the fifth, a product on the twentieth. The classic "ten purchases, the eleventh free" translates as is: ten visits, one reward. Once the reward is used, the corresponding points are deducted automatically and the counter starts again; the customer has nothing to do, nor does the shopkeeper.
Validity and the delay between two points
Points can expire after a period chosen by the shopkeeper, or never expire. The minimum delay between two points (three hours by default) prevents a single visit from counting several times; it can be adjusted, but we advise against setting it to zero, because it is part of the proof of presence logic.
Three ways to unlock the reward
When the threshold is reached, the customer unlocks their reward in one of the three ways provided by the shopkeeper: by showing the team a short unlocking video on their phone, by presenting their screen showing the threshold reached, or by receiving a promo code by text. The text is of particular interest to brands with an online shop or a marketplace: the code earned in the shop can be used on the website, and the point of sale becomes a door into the online channel.
Manual points, for an event
The shopkeeper can award points manually from their dashboard: for an evening, a game, a customer whose phone does not read the tag. It is an exception, logged, not the normal way of working: the rule remains that a point comes from the customer's phone on the tag.
The design: your brand, not ours
The page the customer opens after the scan is in the shop's colours: logo, colours, typography. The customer sees "your points at X", never "Lecy points". The only place Lecy appears is the access key, because it is universal: the same key works at every equipped shop, as a bank card works at every merchant. One programme, one brand, one page: the shopkeeper's.
For a network: one programme, one brand, every site
A network manages all its points of sale from a single account. Head office defines the programme (threshold, reward, point validity) and the brand's design once; every site receives it with its tag, and the customer finds the same experience from one shop to the next. Tracking remains detailed, site by site. A franchise can thus standardise loyalty in its package, and open it to a new franchisee by sending them a tag.
What Lecy does not do, and why
Lecy does not reward the amount spent. A point is a visit, whatever the basket. That is what makes till integration unnecessary, and it is fairer to the regular customer: the one who comes back every week counts as much as the one who spends a lot once. For a shop where the basket varies enormously from one visit to the next, this logic fits less well; we say so rather than configure a programme that will not hold. In the other cases, we adjust the threshold, and that is enough.
Frequently asked questions
Can the threshold or the reward be changed along the way?
Yes, at any time, from the back office. Points already earned by customers are kept.
Do points expire?
If you decide so: the validity period is a back-office setting, and it can be unlimited.
Does a franchisee have their own programme?
No: the programme and the design are the brand's, defined once by head office. That is what guarantees the same experience in every shop. Tracking, however, is specific to each site.
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