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How Lecy works: a tag at the till, a tap, a point

The complete guide to the Lecy journey, on the customer's side and the shopkeeper's: from the first tap with a passkey to Google reviews and SMS campaigns. Everything you need to understand in one read.

Lecy fits in one sentence: an NFC tag placed at the till, the customer holds their phone near it, they earn a point. But behind that sentence is a journey designed to remove every friction, on both sides of the counter. Here are the details.

Customer side: the first visit

The customer pays for their purchase. On the counter, a small stand in the shop's colours invites them to hold their phone near it. The tap opens a page: no app to download, no store, no installation.

The first time, and only the first time, the phone offers a confirmation by passkey: Face ID or fingerprint, the gesture they already make a hundred times a day. One second. This is what ties their points to their phone securely, without creating an account, without an email, without a password, without a form.

Customer side: every visit after that

Tap. Point. Done. The total is displayed, the reward unlocks at the threshold chosen by the shopkeeper. The customer can stay completely anonymous: Lecy asks them for no name, no email, no number. If they want to receive the shop's offers, they can share their number: a choice, never a condition.

No app. No card. No typing. No wallet. No account. The only "effort" asked of the customer: holding their phone near the counter for a second.

Shopkeeper side: deployment

It takes one step: place the tag on the counter. No till integration, no hardware to plug in, no software to install, no team training. The programme is live as soon as the tag arrives. For a network, full deployment is measured in days, not months.

Shopkeeper side: day-to-day use

This is the point our clients highlight most: the team never has to step in. No point to validate, no card to stamp, no question to ask at the till. Loyalty runs in the background. The shopkeeper, meanwhile, finds in their back office:

  • their statistics by point of sale and by period: visits, active customers, Google reviews, rewards handed out;
  • their settings: reward thresholds, points expiry, minimum delay between two points;
  • their design: colours, logo, typography of the page customers see;
  • their communication: news, offers and social media pushed to opted-in customers.

And on top of the points: Google reviews

After earning their point, the customer is invited to say how it went. Negative feedback comes back privately in the back office; it is not published. Positive feedback is encouraged towards Google, rewarded with a bonus point. The result: more reviews, better reviews, and local search rankings that improve. We devote several articles on this blog to it, because it is often what pays off fastest.

That is the whole of Lecy: loyalty reduced to its essential gesture, the visit to the till, and everything else automated.

The author

Badr El Moujtahid is the founder of Lecy and runs NFGO SAS, its publisher. Before Lecy, years at Cartier (Richemont group), in supply chain and digital transformation. Read more.

473 words · published on 28 July 2026

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