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Custom design: a programme in your brand's colours, not ours

Colours, logo, typography: the page your customers see after the tap is yours, not a supplier's. Why this detail matters more than it seems, in a single shop as in a network.

When a customer taps the tag and discovers their loyalty page, one thing must be immediate: they are at your place. Not on a third-party publisher's app, not on a generic interface with your logo stuck in a corner, but on a page that looks like your brand.

What can be customised

  • The colours: the page takes on your palette, from the background to the buttons.
  • The logo: at the centre of the experience, as on your shopfront.
  • The typography: your fonts, for perfect continuity with your world.
  • The stand at the till: the tag's display stand itself matches your counter.

Customisation is set in the back office, intuitively, with no technical skill. You choose, you look, you adjust.

Why it is strategic, not cosmetic

Loyalty is a relationship between the customer and your brand. If the interface visually belongs to a third party, the customer's gratitude is diluted: they are loyal to "the programme", not to you. An experience in your colours reinforces exactly what the programme is trying to build: attachment to the brand.

For networks: the design is managed centrally (one shared identity across all shops) or adapted site by site when the brands within one group each have their own world. Both models coexist without effort.

It is a product conviction: the best loyalty technology is the one you do not see. What the customer should see is you.

The author

Badr El Moujtahid is the founder of Lecy and runs NFGO SAS, its publisher. Before Lecy, years at Cartier (Richemont group), in supply chain and digital transformation. Read more.

235 words · published on 17 March 2026

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