Most shops have no direct way of talking to their customers. They post on social media (where the algorithm only shows their posts to a fraction of their followers) or print flyers. Their best asset, the base of customers who already come in, stays silent: nobody has their contact details, and for good reason, nobody dares ask for them at the till.
The channel builds itself
With Lecy, the contact base fills up naturally, at every visit to the till: the customer who earns a point can choose to receive the shop's news and offers. It is a real opt-in: never a pre-ticked box, never a condition for earning points. Those who decline still earn points and stay anonymous; those who accept become a direct audience.
What you can push
- News: new opening hours, a new menu, an event, the opening of a second point of sale.
- Offers: a weekend promotion, a promo code, an off-peak offer.
- Social media: your accounts put in front of your customers, to turn visitors into followers.
- Your website or marketplace: every message can carry a link, the bridge between the shop and digital.
Simplified, really
No emailing software to learn, no agency to pay, no segmentation to build. The shopkeeper writes the message in the back office, sends it, and that is it. For a network, head office can communicate at brand level while each site keeps control of its local news. Communication goes back to what it should always have been for a shop: saying the right things to the right people, without a middleman.