For a network, a chain or a franchise, Lecy is a single back office that follows every point of sale in real time: visits, active members, rewards unlocked, reviews earned, site by site. The programme and the design are the brand's, defined once for every site. The numbers are measurements, because every point comes from a phone in front of a tag, not declarations: cheating is nearly impossible. This article describes what head office sees, how a pilot is structured, and what a roll-out costs.
What head office sees
The dashboard shows every site with its indicators: visits recorded, active customers, rewards unlocked, feedback received, Google reviews generated. It allows comparing sites with each other, spotting a shop that is taking off and another that is stalling, and doing so on real data: a point is a visit by a phone in front of the site's tag, no more, no less. There is no data entry by the teams, so no omissions, no duplicates, no favours.
Why cheating is nearly impossible
Three mechanisms combine. The unique, short-lived link at every scan: you have to be in front of the tag to earn a point, and a copied link is worthless. The minimum delay between two points: a visit only counts once. The absence of any staff gesture: nobody awards a point by hand in normal operation, and manual awarding, reserved for exceptions, is logged. A head office reading its numbers is therefore reading visits, not stamps.
One brand programme, identical everywhere
Head office defines the brand's programme once: threshold, reward, point expiry, design in the brand's colours. Every site receives it as is with its tag, and the customer finds the same experience from one shop to the next, which matters for a brand. Loyalty becomes a standard brick of the brand's package, and a new point of sale receives it the day its tag arrives.
The bridge to the online shop
When the reward is unlocked by a promo code sent by text, that code can be used on the brand's website or marketplace. The physical point of sale then becomes a source of traffic for the online channel, measurable code by code. For a network launching an e-shop or a marketplace, this is often the decisive argument: in-store loyalty feeds online sales, without a campaign.
How a pilot is structured
A Lecy pilot runs on a few sites, for four to eight weeks, with success criteria written before starting: visits per site, active members, reviews generated, feedback from the teams. A decision date is set from the outset. At the end, the network rolls out by shipping one tag per point of sale, with the programme and the design settled during the pilot. There is no integration phase, so no IT calendar to negotiate.
What it costs
A network's price depends on the number of points of sale: every site gets the Pro plan, and the price per site decreases with the size of the network. No commitment, tag included. There are no integration fees, because there is no integration, and no training fees, because there is nothing to learn. The details are on the pricing page.
Frequently asked questions
Are points shared across the whole network?
That is head office's choice: points can be shared across the brand (a customer collects in every shop) or tied to one point of sale.
Do the teams of fifty shops need training?
No. The team does nothing: no awarding, no validation, no asking for reviews. There is nothing to teach them.
The network already has a loyalty app. What is Lecy for?
For building loyalty with those who will never download the app, which is to say most in-store customers. Lecy does not replace the app; it adds a frictionless layer for everyone else.
Last article in the series: Lecy versus other solutions, every comparison question. To organise a roll-out, the network checklist goes through every step.