There are two ways to ask a customer for a review. The first: hope. A sign on the counter, a "Give us your feedback" QR code, sometimes a plea from the waiter. It means asking a favour (time and effort) while offering nothing in return. Conversion rates for this method have collapsed: everyone does it, nobody responds any more.
The second way: the exchange
Lecy builds the review into the loyalty loop, at the precise moment it works best:
- 1. The customer taps the tag and earns their point. They have just received something: the psychological disposition is ideal.
- 2. We ask how it went, in one gesture, on the page already in front of them. No cold redirect, no email three days later.
- 3. If it is positive, we encourage them to publish it on Google, and that gesture is rewarded with a bonus point. The review is no longer a favour, it is an exchange.
- 4. If it is negative, the feedback goes privately to the shopkeeper's back office. It is not published. The customer feels heard, the shop improves, the rating is protected.
What it produces
A steady flow of recent reviews, mostly positive, written by real customers whose visit is proven by the NFC tap. Exactly the signal Google's local algorithm values: volume, rating, recency, real customers.
And always the same product rule: the team never intervenes. Nobody begs, nobody chases, nobody manages anything. The review machine runs on its own, at every visit to the till.