There are two ways to ask a customer for a review. The first: hope. A sign on the counter, a "Give us your feedback" QR code, sometimes a plea from the waiter. It means asking a favour (time and effort) at a moment the customer did not choose, of people who are already on their way out. Conversion rates for this method have collapsed: everyone does it, nobody responds any more.
The second way: the right moment
Lecy builds the review into the loyalty loop, at the precise moment it works best:
- 1. The customer taps the tag and earns their point. They have just been served and just received something: the psychological disposition is ideal.
- 2. The page is already in front of them. No cold redirect, no email three days later, no QR code to hunt for on a sign.
- 3. They can leave a Google review in one tap, right there, in their own words, under their own name. Or not: the customer writes what they want, or nothing.
- 4. They can also say how it went. That feedback reaches the shopkeeper in private, in the back office, to help the shop improve. The customer feels heard; the shop finally receives the useful criticism directly.
What it produces
A steady flow of recent reviews, written by real customers whose visit is proven by the NFC tap. Exactly the signal Google's local algorithm values: volume, recency, real customers. And, increasingly, the signal AI assistants read when they recommend a place.
And always the same product rule: the team never intervenes. Nobody begs, nobody chases, nobody manages anything. The review machine runs on its own, at every visit to the till.